RT One of Five U.S. Test Sites for New HP Press (June 2008)
In June of this year, HP introduced its most advanced sheet-fed digital solution yet, the Indigo 7000 Digital Press. But, as one of only five beta test sites in the U.S., RT had the privilege of experiencing the 7000 months before it was released to the public. In short order, we were “sold.” Adding this powerful new machine to our production equipment means that we can offer our clients faster, higher productivity, better cost-effectiveness, greater environmental responsibility, and more brilliant, eye-catching pieces.
Designed for high volume, the work horse 7000 generates 120 letter size pages per minute. Its ability to support a larger sheet size of 13x19” allows for printing 4-up 6”x9” postcards, with bleed, eliminating the need to reduce card size in order to fit 3-up real estate. Also gone are short run lengths, which compromise the life and best use of the press. Combined with faster change-over, increased longevity equals double the output and decreased cost per copy. What’s more, the 7000’s improved JDF-enabled capabilities simplify MIS integration and end-to-end workflows; its Production Pro print server processes larger files, enabling broader Variable Data Print (VDP) campaigns—at twice the speed.
Looks aren’t everything, but WOW, what the new 7000 can do for our customers’ pieces! With HP’s precisely engineered combination of ElectroInk liquid ink, 7-color printing and Ink Mixing System, images virtually pop off the page with razor-sharp clarity, vivid colors that are true to branding requirements, and uniform gloss. RT’s recently purchased UV Coater further heightens color vibrancy and durability of digitally printed pieces.
Speaking of color, green is “where it’s at,” and our new press is an ecologically responsible machine. With 25% reduced power consumption per printed page, an imaging oil recycling system that enables approximately 50% reduction of consumption and waste, and longer lifespan consumables (resulting in fewer waste materials), we at RT feel good not only about what our purchase will do for our clients, but what it won’t do to our planet.
Months ago, RT discovered that the HP Indigo 7000 Digital Press is something special. Now it’s your turn to see what this exciting new press can do! For more information on how the 7000 can enhance your marketing campaigns and collateral, contact your RT sales representative.
Who wants to be average? (June 2006)
RT Associates (Arlington Heights, IL) has a motto: “Not your average printer.” Over the past two decades, the company has evolved from typesetter to desktop publisher to
on-demand printer to marketing services specialist.
>> Read more
Web-to-Print (Feb. 2006)
Print Store Suite is a user-friendly integrated solution that increases the efficiency and effectiveness of web-to-print versioning by print service providers.
>> Read more.
One-to-One Marketing (Feb. 2006)
Customer Relationship Management (CRM) has its place in any number of industries — from healthcare, to Fortune 500 companies, to small businesses, and beyond. All of these markets have one common need &mdash to attract new customers and to keep the ones they already have satisfied. One of the most effective ways of employing CRM is through the use of personalized communications.
>> Read more
RT & HP (July 2006)
As desktop publishing evolved, RT has grown to become a leader in digital print technology innovation.
>> Read more
Variable Data Printing (January 2005)
“The market has changed for us over the years — where we once sold variable data printing, today we’re selling marketing solutions,” said Bob Radzis
>> Read more
United Stationers (August 2003)
When United Stationers needed to differentiate itself from rising competitors in the marketplace, it employed an Internet-based solution and digital color printing to create a marketing program that enabled dealers to customize and print direct mail materials on demand.
>> Read more
Digital Color Pioneer Takes the Next Step (April 2002)
Production digital color was introduced over 10 years ago, offering simplicity of operation, variable imaging on the fly, quality approaching offset, the ability to print on a wide range of substrates and in-line finishing options, as well as satisfying customers’ desires to print more and more short runs in color.
>> Read more
Digital Color — Where is the Market (September 2002)
Barb Pellow spent time with Bob Radzis, co-owner, to understand how they evolved from a typesetting operation in the basement of a house to a thriving $10 million-plus digital service and print provider
>> Read more
